MUMBAI: The phenomena of downtrading in FMCG paused for a breather in October, with consumers shifting to higher value packs in three out of six categories, thanks to Diwali festivities.
Downtrading - when consumers shift from larger packs to smaller packs in a category - has been visible in several categories this year. In October, however, the tide turned, albeit temporarily.
Read the article on TOI+Namrata Singh is editor - business trends at The Times of India, ...
Read MoreNamrata Singh is editor - business trends at The Times of India, Mumbai. She specialises in sectors like fast-moving consumer goods (FMCG), consumer durables, retail and the green economy. She closely tracks corporate groups like the Birlas, in addition to stories on consumer trends.
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