Maruti Suzuki unveils Ciaz sedan for global markets

CHENNAI: Car market leader Maruti Suzuki India on Monday unveiled its new mid-size premium sedan Ciaz for global markets.
Kenichi Ayukawa, MD & CEO of Maruti Suzuki, said, “Ciaz has been designed keeping in mind aspirations of a mid-size premium sedan customer. A complete package, Ciaz offers European styling, premium rich interiors and a host of upmarket features.Ciaz diesel is India’s most fuel efficient car. The designers have paid special attention to ensure space, comfort and convenience for rear seat occupants as well. We are confident that Ciaz will be warmly received as the preferred upgrade by compact cars owners.”
Thanking customers for the response to the Ciaz, Ayukawa added, “We are delighted with the bookings. It demonstrates customers’ confidence in brand Maruti Suzuki and reinforces our commitment to customers.”
Built on a brand new platform, Ciaz is the longest and one of the widest sedan in its class. The company along with its vendors have invested Rs 620 crore to develop this model.
Christened CIAZ, which stands for Comfort, Intelligence, Attitude and Zeal, the model is a critical launch for Maruti. The company plans to export Ciaz to markets in the Middle East, Latin America and Africa regions.