NEW DELHI: Women-led and run
organic
food brand
Naario
has raised an undisclosed sum in
pre-seed
funding from a group of angel investors led by women entrepreneurs, it said in a press statement on Wednesday.
Founded in 2021 by Anamika Pandey, Naario sells organic cereals, condiments and beverages.
Some of the notable members of the group of angel investors included Sairee Chahal of Sheroes, Harshita Singh of Times Prime, Ankit Mehrotra of Dineout, amongst others. "The pre-seed
funding
would help Naario invest in brand building, develop tech-based solutions to scale operations and expand distribution channels as it chases growth in a highly fragmented
D2C
market," the statement said.
"Naario was built with the mission to touch the lives of millions of women who have talent but no resources to realize their dreams. Ever since the launch, Naario has grown fast and this round of funding will help us to move rapidly in a highly competitive market," said Pandey, founder and CEO, Naario.
"Our strategic investment in Naario is in line with our endeavour to create a wide and diverse ecosystem of women entrepreneurs, who are working towards supporting women and their aspirations," Chahal said.
Naario has expanded its product range from four to seven and is now present in more than 10 states. The current product portfolio includes the 9-in-1 flour mix, all-rounder garam masala, classic muesli and and rose sherbet to name a few.
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