MUMBAI: Cox & Kings, one of the oldest travel brands in India, has been relaunched by Singapore-based private equity firm Wilson & Hughes. In June, Wilson & Hughes acquired the Cox & Kings brand through the National Company Law Tribunal (NCLT) for an estimated cost of Rs 12 crore, marking its entry into the travel industry.
The original company Cox & Kings Ltd, however, continues under liquidation. The acquisition by Wilson & Hughes also includes sub-brands Duniya Dekho (see the world with us), Bharat Dekho (discover the wonders of India), and Luxury Escapades — unparalleled luxury, unforgettable journeys — but is “free from previous financial or legal obligations”.
Throughout its history, Cox & Kings has undergone various ownership transitions. The British brand initially entered India under Grindlays Bank’s ownership. Later, the local unit was controlled by Tata Group’s Indian Hotels Company (operators of the Taj chain) and its former chairman Ajit Kerkar. Following Taj’s exit, the Kerkar family assumed control before the company faced bankruptcy. The Cox & Kings brand in the UK is now owned by Abercrombie & Kent.
“Wilson & Hughes holds no connection to the former management of Cox & Kings Ltd or to any of its past challenges,” the private equity firm said. “Any outstanding legal or financial obligations are solely tied to the former Cox & Kings Ltd, which remains under separate management and liquidation.”
Apart from Cox & Kings, Wilson & Hughes' investment portfolio in India includes Alliance World, a supply chain player, and Duraton, a cement producer.
Wilson & Hughes stated: "This relaunch is not simply a revival but a redefinition of what travel can be in a tech-driven era. The focus is on integrating advanced technology—AI, machine learning, and data analytics—to offer travelers tailor-made journeys that anticipate their needs and elevate the traditional travel experience."
The relaunch comes at a time when global tourism is experiencing rapid transformation and the travel industry in India is expected to hit $125 billion by 2027.
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