TVS Srichakra forays into Indonesian market

CHENNAI: Two and three-wheeler

tyre

maker

TVS Srichakra

has announced its foray into the

Indonesian

market with

Eurogrip

range of tyres.

The first product line to be launched is “Eurogrip Bee City” – a range of two-wheeler tyres customized to suit the needs of Indonesian riders’ urban lifestyle and road conditions. These tyres are suited for popular scooter and motorbike models in Indonesia and come in 5 sizes to start with.

“Our Indian and international research and development teams have come together to develop Eurogrip Bee City range of tyres. In the preparatory phase, we conducted detailed market research and studies to understand various parameters ranging from tyre quality functions, pattern preferences and customer usage. Further, the tyre prototypes developed were put through rigorous testing in local Indonesia conditions and were exposed to over 8 lakh kilometres of riding over four months each of wet and dry seasons. The test riders rated our tyres better than competition in several aspects that include grip, cornering, handling and maneuverability. We are confident that these tyres will delight our Indonesian customers with an effortless riding experience suited for different conditions,” said Sivaramakrishnan V, chief technology officer,

TVS

Srichakra Ltd.

Eurogrip Bee City tyres come with an asymmetric pattern with centre groove. The tyres have polymer compounds that provide uniform traction and wear with skid-proofing on wet roads as well as good wet and dry grip. The stronger reinforced casing gives durability and longer tyre life. They are compatible with a wide range of bike models such as Yamaha Jupiter Z, Suzuki Smash, Honda Beat and more. Bee City tyres have some of the international Eurogrip technologies like Optimized Tread Pattern Design Technology (OpT-PaD), Air Seal-Inner Liner Technology (A-SeT) and Roll Balanced Unique Tyre Construction (RoBusT).

“This is an exciting moment for us as we further build Eurogrip as a strong global brand and foray into the Indonesian market. Indonesia will be one of our important international markets going forward and we will invest in terms of infrastructure, sales processes as well as brand. Eurogrip Bee City is the first of many products we have planned under the ‘Bee’ sub-brand for this market. Bees are known to be very hard working, always on the move and are seen as guardians against pollution - a good representation of scooter and urban motorbike riders who continuously move, connecting with people, places and activities. This is how the name ‘Bee City’ came into being. We have upcoming products in the Sport & On-Off segments being developed under the same sub-brand, ” said Madhavan, EVP – Sales & Marketing, TVS Srichakra Ltd.

The tyres will be available immediately in Jakarta, Bandung, Semarang and Surabaya and in the second phase in seven cities that include Palembang, Medan, Pontianak, Samarinda, Manado, Banjarmasin and Makassar.


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