CHENNAI: Mumbai-based gaming tech enterprise
Nazara
Technologies has invested an undisclosed amount in
Bakbuck
, a vernacular social contesting platform operated by
Khichadi Technologies
.
Bakbuck's tech platform helps transform popular traditional games like Antakshari and others into online contests that users can play anytime, with anyone. Currently available in
Hindi
, Bakbuck has plans to expand to 10 more Indian languages soon.
The startup plans to use the funds to enhance product development, acquire new users and build a strong community of women while delivering unique gaming and social contesting experiences.
Launched in August 2018, the company aims at offering a safe and social platform to compete and participate in knowledge/skill-based social contests and casual Indian games.
Bakbuck claims to have registered a "5x user-base growth" in past few months with high user stickiness on the platform.
Bakbuck differentiates itself from other content platforms with its focused social contesting offering and diverse user base consisting of more than 70% females from non-metros.
“Nazara has successfully built a very strong network of younger audience through its investments and offerings in sports-based mobile games and is now looking at building the largest and most secure platform for virtual kitty parties where housewives can interact with each other freely and securely and enjoy a multitude of entertainment options. Bakbuck will help aggregate millions of Indian women on a common platform.” Manish Agarwal, CEO of Nazara Technologies Pvt Ltd said.
Bakbuck CEO Abhinay Jain said, “Coming from a small town, I could see how smartphones and data adoption have altered the way content is consumed by users, particularly housewives in small towns. Users are now looking for a more interactive, social and instant form of engagement on their mobile phones."
Stay informed with the latest Business News on Times of India. Explore updates on International Business, gain insights with Financial Literacy tips, and make use of Financial Calculators. Don’t forget to check the list of Bank Holidays in 2025, including Bank Holidays in January.
Ready to Master Stock Valuation? ET’s Workshop is just around the corner!
Start a Conversation
Post comment