Visakhapatnam: Investors are looking at innovation and intellectual property rights like never before in today’s post-pandemic world. Innovations backed without IP protection strategy may make the MSMEs lose out in this globalised era, said Andhra University IPR chair professor, Dr H Purushotham.
Speaking to TOI, Purushotham said the biggest example is how India has become the largest producer of PPE kits and sanitisers ahead of the curve, thereby serving its own population as well as exporting to other needed countries.
“Innovations need to solve societal problems with scalability. It is not necessary that all the time innovations must give rise to an IP, but the culture of innovating and solving shopfloor issues and societal problems can also help MSMEs,” said Dr Purushotham.
Head of the legal and IPR wing, Resolute Group of Companies, and registered IP practitioner, Subhajit Saha, said a strong pool of patents, trademarks and designs will be the key to differentiate most of the MSMEs in today’s competitive world.
“Investors always look for patents, trademarks and designs with clear titles just like real estatee,” added Saha.
Stay updated with the latest news on Times of India. Don't miss daily games like Crossword, Sudoku, and Mini Crossword.J Umamaheswara Rao is a special correspondent, at the Times of In...
Read MoreJ Umamaheswara Rao is a special correspondent, at the Times of India-Visakhapatnam. He covers developments related to the GVMC/VMRDA, education, health, science, IT, tech and startups, research studies, and data-related stories. He holds two postgraduate degrees, one in journalism and mass communication and another one in business administration, apart from completing several short-term courses and fellowships.
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