Shub is the first Indian music artist to be named as United Nations Global Brand Ambassador For Climate Advocacy

Punjabi music sensation Shubh has been appointed as the inaugural Global Ambassador for the UNFCCC Digital Climate Library (DCL).
This historic appointment announced by the United Nations Framework Convention on Climate Change (UNFCCC) at the 29th Conference of the Parties (COP29) marks the first time a music artist of Indian origin has been bestowed with such a prestigious advocacy role and title. Globally, celebrities such as Leonardo DiCaprio, Don Cheadle, Shailene Woodley, Prince Harry and Meghan Markle, David Beckham, Coldplay, BTS and Billie Elish work with the UNFCCC on climate change initiatives.
Shubh expressed his enthusiasm for the appointment, stating, “Growing up in an environment of academicians, building a sustainable knowledge bank is critical. Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well. I hope our combined efforts create a positive impact in addressing global warming and fostering sustainable living for all species on our planet.”