Justin Bieber announces 7th studio album 'Swag'; unveils tracklist and intimate family pics wih Hailey and son Jack

Justin Bieber is teasing his long-awaited seventh studio album called "Swag" with a series of billboards and social media posts Thursday.

Billboards depicting Bieber were found by fans in Reykjavik, Iceland and Los Angeles with the word "Swag." Justin also unveiled the full tracklist for his upcoming album, now prominently featured on billboards across major cities, including Los Angeles and New York’s Times Square.


The album features tracks such as “All I Can Take,” “Daisies,” “Yukon,” “Go Baby,” “Things You Do,” “Butterflies,” “Way It Is,” “First Place,” “Soulful,” and “Walking Away.” Additional songs include “Glory Voice Memo,” “Devotion,” “Dadz Love,” “Therapy Session,” “Sweet Spot,” “405,” “Swag,” “Zuma House,” “Too Long,” and “Forgiveness.”

In a personal touch, the album artwork includes family photos of Bieber with his wife, Hailey, and their son, Jack Blues, making it a true family affair.

No details on when the album would drop were included. The Hollywood Reporter, which was first to report the album was nearing release, said it would arrive on streaming services Friday.

Bieber’s most recent studio album, Justice, dropped in 2021. His discography also includes Changes (2020), Purpose (2015), Believe (2012), Under the Mistletoe (2011), and My World 2.0 (2010). That same year, he also released a gospel-inspired EP titled Freedom, reflecting his deep connection to faith.

Bieber, the two-time Grammy Award winning singer and Canadian pop idol who revolutionized teen pop and social media fame, is best known for his silky R&B pop lyric tenor, demonstrated on the diamond-selling "Baby," "Sorry," and "Stay" with the Kid Laroi. At the beginning of his career, and as a tween, Bieber began working with Usher and the influential music manager Scooter Braun.

In 2023, Bieber sold the rights to his music - all six of his albums, including hits like "Sorry" and "Baby" - to Hipgnosis, a U.K-based music investment company. The deal's financial details were not disclosed, but Billboard Magazine reports that the sale was worth an estimated $200 million.

In August 2024, Bieber and his wife, the model Hailey Bieber (nee Baldwin), announced the birth of their first child, Jack Blues Bieber.