After years of anticipation, Playboi Carti’s third studio album, 'I Am music' finally dropped on Friday, March 14, marking his first major project since 'Whole Lotta Red' in December 2020. The Atlanta rapper’s latest release has been a journey filled with delays, cryptic teasers, and evolving concepts, but fans can now revel in the expansive 30-track masterpiece.
The album boasts an impressive lineup of guest appearances, including Kendrick Lamar in tracks like 'Good credits' and “MOJO JOJO,' Travis Scott in 'Chrush' and 'Wake up filthy,' Future in multiple songs such as 'Trim,' and The Weeknd on “Rather lie.' Other collaborators include Lil Uzi Vert, Young Thug, Skepta, and Ty Dolla $ign.
The production credits are equally stacked. This collaborative effort results in a sound that Grammy-winning producer Cardo describes as "burnt music," a new subgenre Carti has pioneered.
The road to 'I AM MUSICC' has been anything but smooth. Originally teased under titles like Narcissist and Music, Carti began hinting at the project as early as 2021. In December 2023, he ramped up the rollout by releasing acclaimed singles such as 'H00dByAir' and 'EvilJ0rdan'.
Carti revealed that much of the album was recorded in a cave-like studio in Paris over three months—a testament to his experimental process. Despite delays, he assured fans the wait would be worthwhile.
Early reactions to 'I AM MUSIC' have been overwhelmingly positive. Media personality Akademiks called it an instant “classic,” describing it as “all hits no misses”. The album’s release also signals Carti’s readiness for more music soon, with reports suggesting another project may follow shortly after.
With 'I AM MUSIC,' Carti has cemented his status as one of rap’s most enigmatic and innovative figures. Fans can stream the album now across major platforms while eagerly awaiting what King Vamp has in store next
The TOI Entertainment Desk is a dynamic and dedicated team of jou...
Read MoreThe TOI Entertainment Desk is a dynamic and dedicated team of journalists, working tirelessly to bring the pulse of the entertainment world straight to the readers of The Times of India. No red carpet goes unrolled, no stage goes dark - our team spans the globe, bringing you the latest scoops and insider insights from Bollywood to Hollywood, and every entertainment hotspot in between. We don't just report; we tell tales of stardom and stories untold. Whether it's the rise of a new sensation or the seasoned journey of an industry veteran, the TOI Entertainment Desk is your front-row seat to the fascinating narratives that shape the entertainment landscape. Beyond the breaking news, we present a celebration of culture. We explore the intersections of entertainment with society, politics, and everyday life.
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