Ishita Singh, a student of Jamia Millia Islamia(JMI), has launched a unique start-up, MAATRITVAA: The Foundation of Life and Nation, to educate mothers to-be on self care, baby care, lactation and breast feeding apart from diet and nutrition required. According to Ishita, a student of Post graduate diploma in Entrepreneurship, Innovation and Design Thinking program of JMI and co-founder of the start-up, “Early antecedents of child and adult health start at prenatally and even preconceptionally. Our aim is to have healthy childhood by educating mothers. “
Ishita, whose parents are doctors and her mother Asha Chaohan being another co-founder of the venture, said, “Moms and moms-to-be need a way to understand the new journey they’re going through and know they are not alone, because it might be an unfamiliar and overwhelming experience.”
MAATRITVAA is offering Offline classes with practical demonstration to enhance the knowledge of mothers. This program involves highly skilled and experienced Paediatric team of doctors. Emotional support to mothers, styling for mothers and customised approach to enhance their experience are provided. The program runs in five stages-- Adolescent care in which health screening (
HIV
, anaemia, STI’s), Self- care, diet, immunization, health parameters (BMI) are taken into account.
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