Gujarati film promotions should go beyond selfies with fans, but give them a glimpse of the film: Shounak Vyas

When the team of

Teacher Of The Year

visited a city school, the actors gave the students a sneak-peek of the film by not showing their trailer, but enacting a scene from the film. This, believes filmmaker Shounak Vyas, helps in making people a part of the film’s story and thereby it will draw them to the theatres. Says Shounak, “Interactive film promotional activities, be it on-ground visits or through social media make the audience a part of the film and its story so that there is a deeper connect. During any normal promotional activity, people just come to see the stars and click some selfies.”
He further shares that content is what drives the audience to the theatre and unless they know what the film is about, they will not go to the theatres. “If I don’t know about the film’s story, I will not be interested in going to watch it. That’s why there is a very little conversion rate for a majority of

Gujarati films

even though we see thousands of people attending public promotional events.”