Special screenings, world premieres and overseas promotions keep the ball rolling for Dhollywood

While many filmmakers eye markets like US, Canada and Australia, there is a large Gujarati community in many African countries including South Africa and Kenya that are ready to lap up good regional stories. Filmmaker Urvish Parikh recently held a world premiere of his film in Nairobi to create a buzz around his film in Africa. He says, “The objective is to capture your target audience.
But when you personally make a visit during screenings and premieres, it gives the event a personal touch.This way you interact with your audience and get to know them better.”
Even some stars like Malhar Thakar have visited Australia for overseas promotions and have received a phenomenal response from the audience. Talking about his experience Malhar says, "Every time I have gone abroad to promote or to screen my films, I have got an amazing response from the audience. People come and tell me that more Gujarati films should be released there. Gujaratis settled in different parts of the world actually want to see Gujarati films and there is a lot of enthusiasm regarding our films. So, it is a good sign and we should capitalize on this market."