60 crore audience stream shows, 13 cr watch on TV

The fifth edition of The Ormax OTT Audience Report: 2025 shows overall OTT growth of 10% year-over-year. The standout stat: Connected TV viewership has jumped a staggering 87%, with 129.2 million (13 crore approx) people now streaming on television screens.
“This year, the sharp rise in the Connected TV audience base is particularly striking for a market long regarded as mobile-first,” said Shailesh Kapoor, founder and CEO of Ormax Media. The research was conducted in June and July this year.
As per Ormax report,"India’s OTT audience now stands at 601.2 million - (60.12 crores) and 148 million (14.8 crore) active paid subscriptions."