Anubhav Sinha refuses to reveal box office collection of Taapsee Pannu starrer ‘Assi’: 'Numbers are good gossip'

Anubhav Sinha defended his film 'Assi' and challenged the focus on box office numbers, saying he would “fight not to announce” the collection at all. The director called box office figures “good gossip” in a recent interview with the Hindustan Times. Sinha argued that such numbers distract from how his work connects with viewers. He said he prefers discussions about the film’s themes and performances.

Anubhav Sinha on box office numbers

In the interview, Sinha spoke freely about his views on box office reporting. He said the constant tracking of numbers creates noise. “Box office numbers are a thing of good gossip,” he said. He used strong language to describe his feelings about the obsession with collection figures.




Sinha said he will not publicize 'Assi' box office figures on purpose. He wants the focus to stay on the story and performances. He also made it clear he is not calling out critics or the trade. Instead, the director presented it as a personal and artistic call.

The comments come as 'Assi' continues its run in theaters. The movie stars Taapsee Pannu in the lead role. It explores life and conflict along the Assi Ghat in Varanasi. Viewers have offered mixed responses. Sinha’s remarks show he is aware of how the film is talked about in public and media.

Anubhav Sinha’s philosophy and film focus

Sinha described his approach to filmmaking in the same interview. He said he does not want external measures to define his art. He said his cast and crew worked with passion and commitment. He spoke about the effort behind 'Assi' without referring to box office figures.

The director also touched on his history in cinema. He has made several films over his career. The decision sparked chatter online and in industry circles. His remarks shifted the conversation back to the work on screen instead of the numbers around it.

By expressing his concerns publicly, Sinha opened a conversation on how films should be talked about. He kept his message simple and direct. He urged people to judge the film by how it resonates, not by its earnings.

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