Ayushmann Khurrana is currently riding high on the success of his latest film Dream Girl 2 which also entered the Rs 100 crore club. He is the only Indian actor to be honoured by TIME Magazine twice in just three years as one of the most influential people in the world for his path-breaking work in using cinema for social change. He is also a very vocal child rights supporter and is currently UNICEF’s National Ambassador. All of this has made Ayushmann a favourite of brands who are looking to make a mark on Indian audiences. He now has 24 brand endorsement contracts, seven signed in 2023, indicating the star's growing stature amongst celebrity endorsers.
According to a study by the Indian Institute of Human Brands (IIHB), Ayushmann is the most lovable and relatable youth icon in India.About his growing brand equity and his impact on the people of India, Ayushmann says, “It is humbling to see how they (brands) have entrusted me with the responsibility to deliver their product promise and values in an authentic, credible, relatable, and clutter-breaking way.”
He adds, “I think about how my film choices have triggered a positive change in mindset and played a large role in brands seeing me as someone credible enough to synergise with their vision.”
Ayushmann wants to pick films or endorse brands that represent the zest of New India. He says, “Through my choice of cinema, I would like to capture and reflect the aspirations, ambitions, and values of a growing, dynamic, and rising New India, and reflect these in my brand journey too. I want to tell a unique story with a lot of heart, to subvert the norm and tell people to create their own path.”
He adds, “By choosing inclusive scripts, subjects and playing disruptive characters the endeavour from my end has always been to connect pan-India and challenge the status quo at every given opportunity. Through my journey with brands, movies, and music all I want to do is make people smile, fill their hearts with happiness, bring them together and rise above.”
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