Film Promotions are important: Nidhi Subbaiah

Nidhi Subbaiah, who has been a part of some successful Kannada films in the last three years, is all upbeat about beginning her Bollywood innings and has just started promoting her upcoming rom-com Ajab Gazabb Love, in which she plays the lead opposite Jackky Bhagnani.
Although Nidhi has done a guest appearance in the Paresh Rawal starrer Oh My God, she terms Ajab Gazabb Loveas her proper B-Town debut.Asked about the extensive promotions, she says, "Just the other day, I heard Karan Johar talking about film promotions and he said that no matter how good a film you make in today's times, promoting it aggressively is an absolute must. And I completely agree with him! We no longer live in the good old times, when one considered his/her job was over the moment shooting for a film got over. Promoting a film helps immensely in today's times, where people have a very short attention span. Besides, if a film isn't marketed well, there are certain people who start feeling that probably all is not well with the movie!"
She adds, "These days, people have started calling me a singer-actress and no matter wherever I go for film promotions, the first thing that they ask me to do is to sing!"