Bollywood actress
Kangana
Ranaut took to her Instagram handle to react to a new advertisement starring
Alia Bhatt as a bride who doesn’t agree with the tradition of ‘
kanyadaan
’ (giving away one’s daughter) at her wedding.
Tagging Ali Bhatt in the post with her stylist and the brand, Kangana objects to the idea of the ad and said that the commercial aims to ‘manipulate’ its customers by using ‘religion, minority-majority politics’ for their gains. She wrote, “Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising… #mohey @aliaabhatt @moheyfashion @stylebyami.”
Her long note on the issue read, “ We often see a Martyr's father on television when they loose a son on the border they roar don't worry I have one more son, uska bhi daan main iss dharti Maa ko dunga... Kanyadaan ho ya putradaan... The way a society looks at the concept of (lack of equivalent word in English or Urdu using) renunciation shows it's core value system... When they start to look down upon the very idea of daan... Then you know it is time for reestablishment of Ram Rajya.... The king who renounced everything he ever loved only to live the life of a Tapasvi (monk) Please stop mocking Hindus and their rituals.... Dharti (Earth) and woman both are mothers in scriptures they are worshipped as goddesses of fertility.... Nothing wrong in seeing them as precious and very source of existence (shakti)."
In the ad, Alia is featured as a bride-to-be who sits beside her husband-to-be at the wedding mandap and talks about how her family keeps reminding her that one day she must get married and leave for her in-laws’ house in a long monologue. She said, “Am I a thing to be donated? Why only kanyadaan.” To this, netizens sparked a debate in the comment section over the modern views on the age-old tradition.
Meanwhile, interestingly, it’s not the only time that Kangana and Alia are at loggerheads with each other.
Previously, Kangana was spotted taking a direct dig at Alia who didn’t share a response on the same. Calling her a part of the ‘nepo gang’, Kangana claimed to an entertainment portal that she advised Alia to have a ‘voice of her own’. Furthermore, she remarked her a ‘puppet’ of
Karan Johar and said that it was ‘embarrassing to be compared to Alia’s ‘mediocre’ performance in ‘
Gully Boy
’.