'Khel Khel Mein', directed by Mudassar Aziz and featuring a star-studded cast including Akshay Kumar, Taapsee Pannu, and Vaani Kapoor, stumbled at the box office with a mere Rs 5 crore on Independence Day. Released alongside Stree 2 and Vedaa, it fell behind as the least favored choice. With a long weekend ahead, the film is hoping to reach Rs 20 crore by Monday.
Khel Khel Mein initially sold more advance tickets than Vedaa, but Vedaa outperformed in spot bookings and had better showcasing due to its broader appeal. With Stree 2 dominating by over Rs 40 crore, Khel Khel Mein has been hit hardest by the Independence Day clash.
See more:
Khel Khel Mein Movie Review Akshay Kumar's recent box office struggles have significantly affected how his films are perceived, making their commercial performance even more scrutinized. When audiences are aware of a film's potential limitations, their critical assessment intensifies, impacting its success. Nowadays, content alone isn't enough; anticipation and hype are crucial too.
The upcoming Jolly LLB 3 appears to be Akshay Kumar's next film with significant hype and anticipation, likely marking his full box office comeback. He’s focusing on sequels to successful films and joining Maddock's popular horror-comedy universe, which has a strong fan base. It seems the Khiladi is well aware of his strategy and how to navigate his career.
The TOI Entertainment Desk is a dynamic and dedicated team of jou...
Read MoreThe TOI Entertainment Desk is a dynamic and dedicated team of journalists, working tirelessly to bring the pulse of the entertainment world straight to the readers of The Times of India. No red carpet goes unrolled, no stage goes dark - our team spans the globe, bringing you the latest scoops and insider insights from Bollywood to Hollywood, and every entertainment hotspot in between. We don't just report; we tell tales of stardom and stories untold. Whether it's the rise of a new sensation or the seasoned journey of an industry veteran, the TOI Entertainment Desk is your front-row seat to the fascinating narratives that shape the entertainment landscape. Beyond the breaking news, we present a celebration of culture. We explore the intersections of entertainment with society, politics, and everyday life.
Read Less