'Project Hail Mary' producer Aditya Sood has revealed how the massive success of 'Dhurandhar: The Revenge' led to a strategic shift in the Hollywood film's India release and why, looking back, it may have been the smartest move the team made. Let's take a look at what he has to say.
Dhurandhar 2 Review'Project Hail Mary' producer on shifting the release date in India
While 'Project Hail Mary' opened globally on March 19, its India release was pushed back as theaters prioritized Ranveer Singh's 'Dhurandhar: The Revenge', directed by
Aditya Dhar, which had generated immense anticipation. The Hollywood movie, starring Ryan Gosling, eventually opened in India on March 26. The Dhurandhar sequel's dominant presence also led to schedule shifts for several other films, including Yash's 'Toxic'.
Speaking about the decision, Aditya Sood told the Hindustan Times, "We have an amazing team here in India who knows the local market. That's why you're not making the decisions in Los Angeles. Obviously, we knew what a big deal 'Dhurandhar 2' was going to be."
Producer shares how the delay worked in the film's favor
Rather than hurting the film, Aditya Sood believes the extra week may have actually worked in its favor. With global audiences already talking about the film online, curiosity among Indian viewers only grew. "I don't think it's the worst thing in the world when you see the enthusiasm that the rest of the world has," he said.
Sood also drew a thoughtful parallel between the global response and the film's central theme. He expressed, "It's funny because it reflects what's in the story: the whole world is experiencing it; it's a moment where all of us can do something together. And I think that's really powerful."
More about 'Project Hail Mary'
'Project Hail Mary' initially secured very limited IMAX screens in India, as exhibitors continued to prioritize 'Dhurandhar 2's record-breaking run. However, a wave of fan-driven demand online led to a sharp increase in IMAX showings, with tickets selling out quickly once more screens were listed.
As per the reports, internationally, the film earned close to USD 500 million within three weeks of release. In India, it collected around Rs 50 crore in two weeks, a strong figure for a non-franchise Hollywood film.
See More:
'Dhurandhar 2' box office collection Day 22: Ranveer Singh, Rakesh Bedi starrer completes week 3 with Rs 110.60 crore haul; falls short of THIS 'Dhurandhar' recordMore about 'Dhurandhar: The Revenge'
Aditya Dhar's spy thriller 'Dhurandhar: The Revenge' became the first Hindi film to cross the Rs 1,000 crore mark in India, making it clear why it commanded such a dominant release window. The film is inching towards Rs 1700 crore global box office collection.Get the latest entertainment updates from the Times of India, along with the
latest Hindi movies,
upcoming Hindi movies in 2026 , and
Telugu movies.”
The TOI Entertainment Desk is a dynamic and dedicated team of jou...
Read MoreThe TOI Entertainment Desk is a dynamic and dedicated team of journalists, working tirelessly to bring the pulse of the entertainment world straight to the readers of The Times of India. No red carpet goes unrolled, no stage goes dark - our team spans the globe, bringing you the latest scoops and insider insights from Bollywood to Hollywood, and every entertainment hotspot in between. We don't just report; we tell tales of stardom and stories untold. Whether it's the rise of a new sensation or the seasoned journey of an industry veteran, the TOI Entertainment Desk is your front-row seat to the fascinating narratives that shape the entertainment landscape. Beyond the breaking news, we present a celebration of culture. We explore the intersections of entertainment with society, politics, and everyday life.
Read Less
Start a Conversation
Post comment