subhash ghai isn't called the man with the midas touch for nothing. merely the mention of the producer/director has the distributors quivering for more. and rightly so, for the mukta arts banner is a much respected and trusted entity not only in the industry but among audiences all over as well. so we weren't surprised when we saw serpentine queues outside theatres for the advance booking of yaadein which is to release this friday.
not to mention the fact that the film's music itself has fetched close to rs 13 crore for the showman. sorry shakespeare. but just this once - there's everything in a name.