There is no formula to deliver hit songs: Sachin Sanghvi

Creating memorable music is a never-ending process and we learn from each project. There’s no formula to deliver hit songs. A lot also comes out of our live performances and concerts. We realise the kind of music people prefer while connecting with audiences from different cities and we understand the different choices. When you must deliver back-to-back compositions, there is a creative block. The focus is always on creating something new
- On creating chartbusters

Remo D’Souza’s ABCD series has been our most challenging project till date. ABCD: Any Body Can Dance, was the first dance movie in India, and we had no clue how to process it. After the first film was a hit, the sequel (ABCD) was a bigger challenge as the audience had huge expectations from us. Remo sir helped us a lot and there were several takeaways, which we use even today
-On their most challenging project

I believe numbers do not define the success of a song. Earlier, we checked how many CDs were sold, while the number of views on videos is now a tool to know if the song is a hit. Views, whether organic or not, may be important for the world today, but touching the hearts of our audience is necessary for us. We have been lucky to make it happen most of the time
- On the importance of views on music videos

Composing music for Dhollywood films comes naturally to us and we feel a different level of confidence. Just like AR Rahman sir and Ajay-Atul have brought in folk music and done wonders (in Tamil and Marathi cinema, respectively), we wish to create that for the Gujarati film industry. So, we love to experiment and surprise the audience. For instance, Vhalam Avo Ne (from Love Ni Bhavai) was rock based, while Sahiyar (from Aum Mangalam Singalem) had an Arabic touch
- On experimenting with music in Gujarati films

We have been successful in attracting audiences to listen to Gujarati songs through movies and singles. Our next aim is to bring in the old, traditional garbas that we’ve grown up listening to, but with a bit of contemporary touch. With Navratri approaching, we hope to come up with some good garba albums soon
- On his upcoming projects