EXO's Suho will release the fourth mini album 'Who Are You' on Sept. 22 at 6 p.m. KST, featuring an English version of the title track to engage international listeners through a coordinated global rollout on major platforms.
Official schedules and spoiler images across the group's channels have maintained steady pre-release momentum, signalling a fan-focused campaign that emphasises accessibility and replay value.
What's in the package
According to OSEN, the record delivers seven tracks across a rock-leaning palette, including 'Light The Fire,' 'Birthday,' 'Golden Hour,' 'Fadeout,' and 'Medicine,' alongside the title and its English counterpart. Physical configurations span multiple versions, with preorders live across major retailers and fan platforms that list version details, inclusions, and shipping windows.
A staggered visual play
A post-release visual push arrives Sept. 29 with the 'Medicine' music video, positioned to extend visibility beyond week one and sustain streaming traction into the second week. The staggered MV cadence suggests a runway that can activate secondary track consumption and keep the album cycle active with follow-up content drops.
Fans are being guided to official socials and video hubs for additional teasers, performance clips, and behind-the-scenes assets in the days surrounding launch.
Why it matters now
Following a steady solo build and recent touring footprint, Suho leverages the English title version as a global on-ramp while sharpening his rock-forward artistic identity. The two-week content rhythm-album first, MV next-aims to concentrate early attention and then convert it into a durable chart presence and repeat listening.
With versions, preorders, and visuals aligned, the campaign is structured to maximize first-week impact and maintain momentum through targeted, fan-facing content sequencing.
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