KRAFTON announced a global tie-up between 'PUBG: Battlegrounds' and 'PUBG Mobile' with global artist G-DRAGON, linking one of K-pop's most influential figures with a worldwide battle royale franchise in a coordinated rollout across platforms. The reveal positions music and gaming on a shared stage, with both communities primed for synchronized in-game drops and community events under a unified collaboration banner.
The reveal that set Vegas buzzing
The partnership was teased at G-DRAGON's concert at T-Mobile Arena in Las Vegas on August 31 (local time), where an on-site teaser video confirmed the artist as the face of the collaboration to an arena crowd and global fans watching for cues. Reactions from the venue amplified anticipation for the full trailer and activation schedule KRAFTON plans to roll out through its official channels.
What players can expect next
KRAFTON will release a joint collaboration trailer and roll out diverse content and events for global users in phases, signaling synchronized touchpoints for both PC/console and mobile communities. 'PUBG Mobile' will introduce exclusive on-battlefield content via an update slated for September 19, with further specifics to be disclosed closer to launch.
Korean Desk covers news and stories from South Korea’s entertainm...
Read MoreKorean Desk covers news and stories from South Korea’s entertainment scene. This includes films, web series, music trends, and cultural topics shaping what audiences are watching and listening to- both locally and around the world.
The desk works as part of the Main Desk and focuses on developments that reflect Korea’s creative influence.
Writers and editors on the desk bring regional knowledge and global context. The goal is to follow what’s moving in Korean entertainment.
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