Jung Kook channels ’90s cool in new denim campaign after military discharge

BTS sensation Jung Kook is back with a bang, as he continues to capture hearts in a new campaign that screams '90s nostalgia and effortless cool. Jung Kook, who has just completed his military service, is now 28 years old and is grooving in a dark record store, flipping records and sporting that signature smile that lights up screens all over the world. Fans are going crazy over this new campaign, which marks the third time he has worn denim in 2023.

Iconic looks steal the show

Imagine Jung Kook owning the frame in head-to-toe denim magic. He rocks baggy jeans in Bleachout 205 and CK Boulder Blue, each at $119, alongside sleek '90s straight-leg pairs and the standout Darted Carpenter Jean.This tough number features functional utility pockets and contrast stitching that gives it the perfect streetwear look.




The collection keeps it real with logo tees, oversized bombers, and graphic prints that playfully restyle classic monogram designs to give you everything from casual essentials to statement pieces. Launched globally on February 24, these gems are up for grabs online and in stores, inviting everyone to tap into the hype.

Jung Kook's excitement

What makes this drop truly special? Jung Kook's own energy. As he said in the press release issued, "I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand's iconic denim. The energy on sets is always incredible, and this shoot was no exception - I am excited to see the campaign out in the world." It's no surprise that the ARMY is going wild online, celebrating his post-service glow-up.

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Crafted with vision

This campaign bursts to life across social platforms and towering billboards. Directed and photographed by Mert Alas, as stated by the PVH Corp. press release. The YouTube spot, "Jung Kook Tunes into 90s Denim," amps up the retro fun, drawing millions of views in hours.

While BTS is planning its next move, Jung Kook is solidifying his position as a world fashion king. This denim story is more than just fashion. It is an energy, a moment in time, a reminder of why he is a heartthrob around the world. Get in on the action, grab a pair, and catch the fever.Get the latest entertainment updates from the Times of India, along with the latest Hindi movies, upcoming Hindi movies in 2026 , and Telugu movies.”