Raj B Shetty stars in a music video about singles

Director

Nagarjun Sharma

has been noticing a lot of his single friends and acquaintances beginning to truly feel the effects of being single around December. “There’s X’mas,

New Years Eve

which will soon be followed by Valentine’s Day. And that’s when most singles feel the impact of their relationship status or rather the lack of it.

Alla Naveena

is a portrayal of love in these modern times… how everything is so fleeting,” shares Nagarjun.

He adds how the title was also inspired by such a conversation that ensues between youngsters. “It’s usually advice or venting that the youth indulge in. And most sentences begin with, “alla neenu yaake idu…” (why did you even…) so that’s what I have done with this single… named it with a title that most youngsters will immediately relate to because it’s a lingo they speak,” adds Nagarjun.

The music video features

Raj B Shetty

, who is fresh out of the success of the gangster flick Garuda Gamana Vrishabha Vahana. “Raj plays an advisor of sorts and the song unravels from his perspective,” the director tells us. "This is very different from who I am. But then I said let’s just jump into it and went with the flow. I enjoyed being part of the video. And yes, I dance in it too,” smiles Raj. Alla Naveena also stars

Atharva

and Spoorthi Udimane with music composed by

Ananda Raj

.