Yash’s ‘Toxic’ secures Rs 105 crore overseas deal for Indian versions ahead of March 19 release

Yash’s much-awaited film 'Toxic: A Love Story for Grown-Ups' is set to hit theatres on March 19. The film has already generated massive anticipation across markets. Now, amid the growing buzz, the makers have locked in a major overseas distribution deal for its Indian-language versions.The makers have partnered with Phars Film for international distribution. The deal is valued at Rs 105 crore on a commission basis. It covers the Kannada, Tamil, Telugu, Hindi, and Malayalam versions, while the English version remains outside this agreement. This move follows another landmark deal in the Andhra Pradesh–Telangana circuit with Sri Venkateswara Creations, reportedly valued at Rs 120 crore. Trade circles view these back-to-back agreements as a strong indicator of the film’s market pull.Interestingly, the film has not yet released a teaser. Despite this, distributors have shown confidence in the scale and star power associated with the project.Ahmad Golchin, CEO and Founder of Phars Film, shared his thoughts on the collaboration. He said, “With Toxic, our aim is to support a story that can travel across borders. We look forward to presenting the film to audiences overseas and seeing how it connects with viewers from different backgrounds.”He further added, “This release is an important step for us, and we’re keen to ensure the film reaches audiences in as many territories as possible.” His statement reflects the global ambition behind the film, with the team clearly aiming to position Toxic beyond regional boundaries.The film is planning a wide overseas rollout. However, Nepal, Japan, and China remain excluded from the current release strategy. Producers believe the film’s cinematic scale and storytelling appeal will resonate strongly in global markets.Producer Venkat K Narayana highlighted the film’s expansive vision. He said, “Toxic has been conceived as a film with a broad cinematic language. For a project of this size, it was important to work with an overseas partner that has strong reach and experience, and Phars Film fits that requirement.”Yash’s previous blockbuster, KGF: Chapter 2, raised expectations worldwide. That success now fuels confidence in Toxic. With strong pre-release business and international backing, the film moves closer to its release date with growing momentum.