Video first, CD later for Nataraja Service

The makers of upcoming

Kannada

film

Nataraja Service

, starring Sharan and Mayuri, tried out a new way of popularizing the music of their film. Considering the reach online, director

Pavan Wadeyar

says, 'Today, physical sales of CDs has reduced a great deal because just about every song is available on the internet in no time. What we usually do is release the music album of a film and then gradually release the videos of each of the songs online. This time, we decided to reverse the process. We first released our songs online, and once there was a demand for the CD from our audiences, we decided to have a formal launch for the release of the music CD.' Puneeth Rajkumar, who has sung a song for the album composed by Anoop Seelin, was the guest of honour at the launch that was held over the weekend.