Gujarati film industry is revving up

It took a couple of urban centric films to change the way Gollywood functioned. The success of the recent Gujarati blockbuster Kevi Rite Jaish, has not just given encouragement to aspiring filmmakers in the industry to gun for screening in multiplexes, but scripts are also getting makeover with the urban viewer in mind apart from the regular Gollywood movie buff.
With great expectations doing rounds in the G-Town circles, actors too are gearing up with better performances. And with films lined up for release in the next couple of months, the industry is expecting more returns on its investment. Actor Hitu Kanodia, who is busy shooting with six films lined up for release in the next five months says, “With Kevi Rite Jaish new avenues have opened, but it is still a long way to go. The dynamics should change completely.”
While there is scope for urbanization of content, Hitu feels it’s about time that even other Gujarati films are also given a chance at the multiplexes. “If the mainstream Gujarati flicks also find a place in multiplexes and the urban audience’s heart, it will lead to a wonderful phase for us,” he says.
On an optimistic note, actor Hiten Kumar who has four new releases lined up for release, says, “Definitely, people are taking interest in watching Gujarati movies as the figures show. The audience is also getting to know that good movies in Gujarati are getting made today.”
Actress Mona Thiba, who is also eagerly awaiting her upcoming release Saajan Tane Mara Sam, says, “That multiplexes have opened up to Gujarati films is a welcome change. With more incentives in the form of good films are made and with moral encouragement from Gujarati audience another golden phase can be begin for Gujarati film industry.”
Producer-director Vikram Dodiya feels, it’s just the warming up phase for the industry. “Kevi Rite... upped the urge to offer better content to the Gujarati viewer. Now more filmmakers are taking their films to pitch for a release in multiplexes. Actually the success of Kevi Rite... is benefitting some films which are expecting good run at the theatres as well as multiplexes,” says Dodiya.