This story is from March 02, 2023
It is ‘NOI’ after ‘Neeve’ by Tollywood music composer Phani Kalyan - Exclusive
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ETimes reached out to the music composer and he said, "I was busy with a couple of new films that made me take time for this next music video after the successful ‘Neeve'. I feel Independent music videos are the best way to express & experiment with my heart-felt music with less pressure from the filmmakers."
A protégé of AR Rahman, further added, "I have been in the Tollywood music industry for more than 10 years and still looking for THAT great script that gets me a Big Break as a music composer in the Hyderabad based Entertainment industry."
His current music video 'NOI' is produced by Sandeep Reddy and the song lyrics are penned by Imran Sastry. The song has been crooned by Indian idol 9 winner LV Revanth and Singer Sameera Bharadwaj, while it features young Telugu actors Mohit Baid and Abhignya Vuthaluru in it. The music video was directed by a Bangalore-based Gomtesh Upadhye who also happens to be the director of the music composer's earlier music video 'Neeve'.
He also revealed that he did more than ten music videos so far and only his ‘Neeve’ went viral, so" There is no formula to make a song go viral," he feels.
Phani Kalyan is currently awaiting the release of his theatrical film 'Jaitra’ (2023) and a couple of others are on the sets more details of them will be announced briefly, he added.
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Changing a known & established name to attract luck is usually termed a superstitious thing. However, there are several educated people from various walks of life, who have gone through this process of altering their names as per numerology and sometimes by altering their names with a weird spellings too to get luck and in harmony with their date of birth. Below are a few actors from Tollywood who have gone through name changes not just for numerology purpose but for other reasons too...have a look at them....to know what it is...!
Image courtesy: Instagram
Telugu actor Nithiin who made his acting debut in Telugu cinema with ‘Jayam’ in 2002 was introduced with the spelling ‘Nitin’ but then may be a few of the industry friends addressed him as ‘tintin’ and also because the actor failed to give a hit, he then added an extra ‘I’ to his name and now he is known as Nithin.
Image courtesy: Instagram
Telugu-Tamil actor who made his acting debut under the screen name Adith Arun has recently changed his name to Trigun with a 2023 romantic film ‘Premadesam’ as he wasn’t getting the needed success with his original name Adith/Thrigun.
Image courtesy: Instagram
Writer, Director and Actor Tharun Bhascker Dhaassyam who rose to fame by directing ‘Pelli Choopulu’ with Vijay Deverakonda received a National Award for best dialogues in the film. Like many others, he didnt made any changes to his first name but he made some unique changes to his middle and surname. He has an extra ‘c’ added to his middle name while his surname ‘Dhaassyam’ has got an extra ‘a’ and extra ‘s’.
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Koduri Marakathamani Keeravani who uses it as MM Keeravani on title cards in Telugu doesn’t use the same title card in other language films such as Tamil and Hindi. In Tamil, he uses his title card as Marakathamani whereas in Hindi as MM. Kreem. Not sure if it is for the numerology purpose as his name Keeravani itself is a unique one.
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Yet another Telugu actor who made his film acting debut with the 2014 film ‘Pilla Nuvvu Leni Jevitham’ has changed his name over a period from PanJa Sai Sharam Tej to Sai Tej and again went back to his original screen name ‘Sai Dharam Tej’ now.
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Telugu Music director Kalyani Malik who has given some of the decent melodies hits in Tollywood is a younger brother to Veteran music composer MM. Keeravani too has changed his screen names like his elder brother over a period from Kalyan Koduri, Kalyani Koduri, then Koduri Kalyan and finally Kalyani Malik.
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Telugu actress Archana Shastry was born in Hyderabad, Telangana and was introduced to the Telugu film industry in 2004 with the movie ‘Tapana’ with the name Veda. However after tasting failures in a few initial projects, Veda went back to her original name, Archana.
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Telugu-Tamil actor Srikanth just to avoid any confusion with another Telugu actor Srikanth has changed name to Sriram just for the Telugu industry and is known as Srikanth in Tamil film industry.. Srikanth’s father is said to be from Andhra (Chittoor), while his mother is from Tamil Nadu Kumbakonam. Interestingly, he was raised in Hyderabad but settled in Chennai.
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Tamil film writer and director Selvaraghavan who has delivered several superhits in Southern cinema uses his title card as ‘Sri Raghava’ for his Telugu films. Though Selva Raghavan is a unique name here and hardly any other filmmaker has the same name still SR uses a different name for Telugu films.
Image courtesy: Instagram
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