Dyson unveils Supersonic r professional hair dryer

Dyson has expanded its hair styling product lineup with the launch of a completely new format hair dryer at New York Fashion Week. The Dyson Supersonic r professional hair dryer is the company’s lightest and smallest tool enabled by power-dense technologies – a new technology streamlined heater, the Dyson Hyperdymium motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.

Ergonomically designed in ‘r’ curve, the hair dryer weighs 325 grams and its unique shape enable professionals to easily control the device and hair styling process.

Dyson’s streamlined flow heater technology is the first Dyson curved heater in a hair dryer, made of symmetrical foils which form a suspended track. This track delivers efficiency, through maximum exposure to the airflow, with minimum impact on the flow rate and performance. This high-pressure air through the unique curve heats the airflow more evenly, with no hotspots. This means that the user experiences increased evenness of temperature even when using attachments, a higher temperature for styling, and drying hair fast, with no heat damage.

Just like the rest of Dyson’s hair care machines, the Dyson Supersonic r™ professional hair dryer is equipped with intelligent heat control. A glass bead thermistor works in tandem with an embedded temperature sensor within the heater – measuring air temperature over 20 times a second to prevent extreme heat damage and protect natural shine.

The Dyson Supersonic r professional hair dryer also features integrated Radio Frequency Identification (RFID) sensors in each attachment, which communicate with the hair dryer, automatically adjusting the motor and the heater to deliver optimal airflow and temperature. This functionality provides intuitive adjustment of the tool to suit all hair types and styles.

The Dyson Supersonic r professional hair dryer is paired with three precise airflow settings and four heat modes, including constant cold shot, with ergonomically placed controls within a thumb’s reach and LED indicators on the handle.

The company has not yet revealed the price of the hair dryer but it will be available in the global markets starting March this year.