Air India launches its transformed flying returns loyalty programme

PUNE: Air India on Wednesday launched its transformed Flying Returns loyalty programme, introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity.

The revamped Flying Returns prioritizes greater ease, more rewards, and recognition for Members, while offering them instant global status and privileges around the world, airline officials said.

In its first overhaul in more than a decade, Flying Returns moves away from the legacy model of miles-based collection of points to a fairer, more equitable spend-based approach.

Flying Returns Members will be able enjoy the benefits of the new programme and collect points based on the new structure, starting today.

“The revamp of Flying Returns is an important step forward in the way the ‘new’ Air India intends to serve and delight customers. We spent the past year listening, gathering insights from over 50,000 customers, and benchmarking our program against the best loyalty offerings out there. This deep dive, coupled with a complete digital overhaul, has resulted in a much stronger and value-delivering programme that we are proud to present today,” said Nipun Aggarwal, chief commercial & transformation officer, Air India.

“We are confident that this evolution of Flying Returns, along with more strengths we will add to the programme in due course, will elevate it to the forefront of global loyalty programmes,” he said.