Bollywood actress Tamannaah Bhatia's Mysore Sandal Soap deal stirs row; minister draws flak

BENGALURU: Karnataka industries minister MB Patil defended on Friday the decision to appoint Bollywood actress Tamannaah Bhatia to endorse the iconic Mysore Sandal Soap and other products manufactured by state-owned Karnataka Soaps and Detergents Ltd (KSDL) even as a controversy grew around the decision.

The industries minister also said they also are considering roping in Hollywood actresses to expand their footprint in the global market.

Soon after widespread criticism for ignoring Kannada and Karnataka-based celebrities, Patil reiterated his immense respect and commitment to Kannada and Kannadiga celebrities. "But in business, we must look at the competition. Based on market expert recommendations, we appointed Tamannaah Bhatia, and this shouldn't be viewed negatively," the minister said.

Karnataka contributed only 19% (Rs 320 crore) to KSDL's turnover of Rs 1,700 crore.

The minister explained that prior to Tamannaah's appointment, KSDL officials approached Karnataka's Deepika Padukone and Rashmika Mandanna, along with Sreeleela, Pooja Hegde, and Kiara Advani.