Tanishq now faces backlash over Diwali ad

MUMBAI/ NEW DELHI: Less than a month after pulling down an advertisement for allegedly hurting

religious sentiments

, Tata group’s jewellery brand

Tanishq

on Monday partially withdrew from another ad following a backlash on social media.


The Diwali advertisement, now removed from Twitter and YouTube, featured actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F. “I'm hoping to meet my mom after really long, definitely not firecrackers. I don’t think anybody should light any firecrackers, but lot of diyas,” Sayani Gupta says in the ad released across social media platforms last Thursday.

However, a section of social media users took offence at the “advice” to avoid firecrackers during Diwali. “Why should anyone advise Hindus how to celebrate Our Festivals? ...” Companies must focus on selling their products, not lecture us to refrain from bursting Crackers,"

BJP National

General Secretary C T Ravi tweeted.