Bhagavad Gita For All (BGFA), a unique initiative founded by 29-year-old entrepreneur, CEO Prithviraaj Shetty, is blending Bhagavad Gita with modern digital tools to help people discover their path to true success in their personal, family and professional lives.
BGFA is a faith-tech platform that combines a beautifully illustrated book with QR codes leading to an immersive app experience. The App contains detailed videos for all Bhagavad Gita shlokas along with video lessons for how to apply the teachings for your Personal, Family & Professional life. Developed alongside CMO Siddhanth Shetty, the platform is designed to make Shri Krishna’s wisdom relatable for today’s generation.
Talking about this new initiaive, Prithviraaj Shetty, Founder & CEO said, “I’ve always felt, there’s a quiet kind of suffering in the world. People feel lost, and inherently know that there’s something missing. I’m building this to help people in their daily life and to take important life decisions- nudging them everyday towards a solution that isn’t temporary. A spiritual system for achievement and meaning in life.
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Collaboration with Suniel ShettyAs part of its launch, BGFA collaborated with actor Suniel Shetty. Known for his longstanding commitment to holistic health, Shetty introduces BGFA as tool for mental strength with a powerful quote from Chapter 6,
Shloka 6 of the Bhagavad Gita:
“The mind is the best friend of the one who has conquered it, but the greatest enemy of one who has failed to conquer it.”
How to access Bhagavad Gita For All (BGFA)The BGFA Book + App experience is now available to order across India. Users can simply scan QR codes within the book to access a library of videos covering every verse in the Gita.
Bhagavad Gita 4.37: The Power of Transformative Knowledge With Krishna