Hottest looks from Louis Vuitton show
Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection.
Fashion show on a bridge
Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house’s pre-fall collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colorful bags and smaller ones adorned with the label’s logo.
Front-row attendees
The audience for Louis Vuitton’s first South Korea show included a mix of K-pop stars including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and “Squid Game” director Hwang Dong-hyuk.
Logomania
The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.
Newest expansion
Global luxury brands have been keen recently to expand into South Korea with the rise of K-pop music and global interest in the country’s film and television projects.
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