Your Privacy is Important to us

We encourage you to review our Terms of Service, and Privacy Policy.

By continuing, you agree to the Terms listed here. In case you want to opt out, please click "Do Not Sell or Share My Personal Information" link in the footer of this page.

Opt out of the sale or sharing of personal information

We won't sell or share your personal information to inform the ads you see. You may still see interest-based ads if your information is sold or shared by other companies or was sold or shared previously.

Continue on TOI App
Open App
Login for better experience!
Login Now
Welcome! to timesofindia.com
TOI INDTOI USTOI GCC
TOI+
  • Home
  • Live
  • TOI Games
  • Top Headlines
  • India
  • City News
  • Photos
  • Business
  • Real Estate
  • Entertainment
  • Movie Reviews
  • Lifestyle
  • Podcasts
  • Elections
  • Web Series
  • Sports
  • TV
  • Food
  • Travel
  • Events
  • World
  • Music
  • Astrology
  • Videos
  • Tech
  • Auto
  • Education
  • Log Out
Follow Us On
Open App
  • ETIMES
  • CINEMA
  • VIDEOS
  • TV
  • LIFESTYLE
  • VISUAL STORIES
  • MUSIC
  • TRAVEL
  • FOOD
  • TRENDING
  • EVENTS
  • THEATRE
  • PHOTOS
  • MOVIE REVIEWS
  • MOVIE LISTINGS
  • HEALTH
  • RELATIONSHIP
  • WEB SERIES
  • BOX OFFICE

Robin Sharma reveals 5 rules to lead in tough times

etimes.in | Last updated on - Jan 16, 2026, 11:48 IST
Comments
Share
1/6

Robin Sharma

Life is full of challenges and storms hit everyone - business crashes, health scares, global chaos. But leadership guru Robin Sharma says it is these tough times that reveal true leaders. After all, it is often said that your attitude determines your altitude, and rightly so. So, here we list Robin Sharma's 5 rules to lead in tough times, as shared on social media:

2/6

Protect your hope by reading wise books

Tough times crush optimism. And so, Robin Sharma says that in such times one should immerse themselves into reading wise and inspiring books that will help change the way you see the world around you. Also, books acts as leadership mentors and they cheaper than coaches! So make it a ritual to read a couple of pages with your morning coffee daily and see how this simple habit shifts your mindset-- from despair to hope.

3/6

Do not miss your 5 am workout

Robin Sharma has often been an advocate of waking up at 5 AM-- that's a habit commonly seen in many successful people across the world who utilise this time to workout. And it is specially important for people who are going through a tough time. Explaining the importance of waking up early and working out at 5AM, Robin Sharma wrote, "it fireproofs your focus and reduces stress". And rightly so, as chaos demands clarity - and exercise helps you stay focussed.

4/6

Keep asking the WTOH question, "What's the opportunity here"

Catastrophe often blindsides us, and so Sharma tells people to keep looking for opportunities to stay positive in tough times. Every crisis hides glimmers: Layoffs birth startups, pandemics spawn e-commerce. So, follow the WTOH ritual: Journal three hidden upsides daily. Instead of being bogged down by negativity, reframe your mindset and look for glimmers instead. Remember, opportunity blindness creates victims whereas glimmer hunters build empires.

5/6

While others retreat into safety, keep inventing and serving

Recessions crown leaders - when competitors cower, innovate wildly. Sharma: "Safe players lose; bold creators win." 2008 crash? Amazon doubled down. Action bias: Launch products, help communities, solve painful problems. Daily serve: Free webinar, customer calls, social value bombs. Service generates cashflow + loyalty. Mindset shift: Fear whispers "protect"; leadership screams "advance." History's giants built during darkness (Disney born in Depression). Your edge: Empty competitor roads = clear path. Track inventions weekly - momentum snowballs. While others freeze, your serving streak creates unbreakable moats.

6/6

Remember this too shall pass

"Stay grateful," says Robin Sharma. Tough times feel eternal, but Sharma's ancient mantra helps reset one's perspective. Practise gratitude ritual daily: it can be something as simple as counting 5 wins of the day (eve the smallest ones count like: spending quality time with family, a kind text, having a loving partner).
A 2017 study shows that practising gratitude meditation for 8-weeks showed decreased amygdala activation (the fear center of the brain) to positive images.

Start a Conversation

Post comment
Featured In lifestyle
  • Academic burnout in children: 7 early signs parents should never ignore and how to help
  • Want toned arms without spending hours in the gym? Anant Ambani’s fitness coach says this Tabata workout may help
  • “I was afraid to die alone”: Why a Shanghai grandpa gave away his Rupees 1.4 Crore flat to a stranger who showed him kindness
  • 5 snake parks in India where travellers can spot rare and venomous species and how to reach them
  • Quote of the day by Chinese philosopher Confucius: “The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.”
  • Which river is known as the “River of Blood” in India: The fascinating story behind its name
  • Japandi vs Scandinavian interiors: Which suits Indian homes better?
  • How to store bananas fresh longer
  • Simple ways to avoid daily power struggles with your child
Photostories
  • Graduation season 2026: Angelina Jolie’s daughter to Reese Witherspoon’s son, celebrity kids who got their degrees this year
  • 10 baby boy names that mean Sun in different languages
  • Quote of the day by Denis Waitley: “Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of...”
  • ​Top 10 most valuable currencies in the world right now​
  • ‘No toilet, no leave, constant pressure’: 25-year-old quits Rs 19 lakh PSU job, says, ‘Ghar mein aisa mahaul tha jaise maine koi crime kar diya’
  • Indian restaurant owner living in Japan for 30 years breaks down in parliament: 'We are being told to return to India'
  • Morning affirmation at 5 am: The self-talk habit quietly changing people’s mornings
  • Jacqueline Fernandez turns Cannes 2026 into a vintage fashion fantasy with her glamorous sequin look
  • Inside the Jolie-Pitt family: All about Angelina Jolie and Brad Pitt's six children
Explore more Stories
  • 6
    5 weird ancient beauty trends that sound unbelievable today
  • 9
    How to make high-protein Besan Pyaz Ka Paratha for summer breakfast
  • 4
    Thought of the day, inspired by Bhagavad Gita: Discipline today creates peace tomorrow
  • 11
    10 baby boy names that mean Sun in different languages
  • 6
    Morning affirmation at 5 am: The self-talk habit quietly changing people’s mornings
Up Next
  • ETimes
  • /
  • Life & Style
  • /
  • Relationships
  • /
  • Work
  • /
  • Robin Sharma reveals 5 rules to lead in tough times
About UsTerms Of UsePrivacy PolicyCookie Policy

Copyright © May 20, 2026, 08.09AM IST Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service