England cricketer blocked from promoting OnlyFans in The Hundred

England fast bowler Tymal Mills has been denied permission by the England and Wales Cricket Board to display his OnlyFans account logo on his bat during The Hundred cricket tournament in August 2025. Mills, who has played 16 T20 internationals and was part of England's 2022 World Cup-winning squad, joined the subscription platform to share content about his life as a professional cricketer.The 33-year-old left-arm fast bowler has not displayed the OnlyFans logo in his two appearances in The Hundred this season. The ECB's decision stems from OnlyFans not aligning with the family-friendly nature of The Hundred tournament.When announcing his platform membership, Mills stated: "It's all about sharing my passion with you in a new way." He further emphasized that his channel would give subscribers "a closer, more personal look into life as a professional cricketer."Mills, who holds the record as the leading all-time men's wicket-taker in The Hundred, maintains that the material on his OnlyFans channel is "completely safe."The fast bowler has already made significant contributions in the current tournament, demonstrating his value to the Southern Brave team. In their opening match, he secured figures of 3-22 and scored crucial six runs to help his team achieve a one-wicket victory over Manchester Originals.OnlyFans operates as an online platform where content creators can share photos, videos, and live streams that subscribers can access through monthly subscriptions, tips, and pay-per-view options. The platform retains approximately 20% of the fees, with creators receiving the remaining 80%.While OnlyFans is widely known for hosting adult content, it is not exclusively dedicated to such material. The platform supports various content creators across different fields and interests.This situation mirrors a similar case from May 2025, where British canoeist Kurts Adams Rozentals faced suspension from competition. Rozentals, who competes in individual canoe slalom, was suspended by Paddle UK following concerns about his social media posts, forcing him to choose between his Olympic aspirations and his OnlyFans account.Mills is reported to understand the ECB's decision regarding the logo display restriction. The ruling reflects the growing intersection between professional sports, personal branding, and content creation platforms, as athletes explore new ways to connect with their audience and diversify their income streams.The ECB's stance emphasizes their commitment to maintaining The Hundred's family-friendly image, even as professional athletes increasingly engage with various social media and content platforms to build their personal brands and connect with fans in new ways.This development occurs as The Hundred continues its mission to attract new audiences to cricket, particularly families and young fans, while balancing the evolving landscape of professional sports and digital content creation.