Formula E and Lenovo collaboration accelerates AI-driven broadcast and fan experiences

In fresh news from the world of electric racing, the ABB FIA Formula E World Championship has announced Lenovo as the Official AR and Digital Content Provider for the current season. Lenovo’s AI and advanced computing technology will streamline Formula E’s broadcast processes, strengthen live event operations, optimise onboard camera performance, and deliver more immersive fan experiences for a global TV audience of more than half a billion viewers.

What the Lenovo collaboration brings to Formula E

The collaboration between Formula E and Lenovo demonstrates how AI can help sports organisations manage real-time operations while enhancing fan engagement during race weekends.

The partnership will bring Formula E fans closer to the action through an AI-powered digital human experience enabled by Lenovo’s xIQ agent platform, creating authentic interactions, personalised engagement, and deeper immersion for race enthusiasts.

It will also deliver more dynamic, data-driven storytelling through AI-powered augmented reality graphics integrated into live broadcasts for Formula E’s global audience.

Additionally, Lenovo’s technology will help Formula E improve the consistency and quality of onboard race footage through AI-driven real-time colour balancing across the 10 onboard cameras fitted to each Formula E car.

What Formula E and Lenovo said about the collaboration

Formula E Chief Technology Officer Dan Cherowbrier said, “This partnership with Lenovo represents an exciting step forward in how we apply advanced technology to both our broadcast and fan experience. Formula E has always been a platform for innovation, and working with Lenovo allows us to explore AI and advanced computing in a live racing environment, whether that’s enhancing onboard camera performance, creating more immersive augmented reality storytelling, or delivering more personalised, connected experiences for our fans.”

He added, “Collaborations like this are vital in helping us test, learn, and scale new solutions, ensuring we continue to push the boundaries of what’s possible in sport and remain at the forefront of technological advancement.”

Lenovo Chief Operating Officer, Solutions & Services Group, Linda Yao, said, “Sports organisations are being asked to do more than ever — deliver higher-quality broadcasts, create more engaging fan experiences, and operate efficiently at global scale. What we’re demonstrating with Formula E is how those outcomes can be achieved in practice, using AI to solve real challenges in a live, high-performance environment.”

She added, “From AI-enhanced broadcasting to immersive digital human experiences enabled through Lenovo’s xIQ agent platform, Formula E operates as a real-time testing ground for innovation.”

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