Lou Holtz, the legendary American college football coach who led Notre Dame to the 1988 national championship, has passed away at the age of 89. Soon after the news of his death spread, an old video of the “Lou Holtz newspaper trick” started moving around social media again. Fans, players, and sports writers are sharing the clip while remembering the coach’s powerful way of teaching life lessons. The moment comes from a talk Lou Holtz gave to Texas Longhorns football players in 2015. In that talk, he used a simple magic trick with a newspaper to explain how teams should deal with criticism and pressure.
Many people say the trick was not just about magic. It was about belief, teamwork, and staying strong when others try to tear you down.
The clip, first uploaded on YouTube years ago, is now being shared again on platforms like X as fans remember the Hall of Fame coach and the lessons he loved to teach young athletes. Lou Holtz spent more than three decades coaching college football and later worked as a television analyst. He was inducted into the College Football Hall of Fame in 2008 and received the Presidential Medal of Freedom in 2020 for his influence on sports and public life.
Lou Holtz visits Texas Football [April 8, 2015]
How Lou Holtz used the newspaper trick while speaking to Texas Longhorns players
During his 2015 talk with the Texas Longhorns football team, Lou Holtz walked onto the stage holding a regular newspaper. He told the players he liked doing small magic tricks and wanted to show them one.
He began by joking about the different sections of a newspaper. Then he slowly started tearing the paper into small pieces while speaking to the players about criticism and pressure.
Lou Holtz said:
“I fooled around with magic a little bit. I’d like do a simple little trick for you if I can. I don’t know if I can or not. But this is like any other newspaper. You have the front page for people who want to read the news.
You have the comics for people who can’t read. And we have the editorial page for people who can’t think.”
While ripping the paper apart, he turned serious and spoke about teamwork and belief.
He told the athletes:
“A lot of people tear you up and criticize you and find fault. Forget them. As long as you remain strong within and believe in one another and believe in the coaches, we’re going to find a way to win.”
Then came the surprise moment. After tearing the newspaper into many pieces, Lou Holtz slowly unfolded it. The paper looked whole again, which shocked the players watching.
He explained the meaning behind it.
“You can’t let people tear you up, criticize you, or doubt you. You just have to have commitment to one another.”
The trick he used is a classic magic illusion known as the “Torn and Restored Newspaper.” According to the magician blog The Daily Magician, performers usually hide a second intact paper while tearing another one into pieces. When the trick ends, the hidden paper is revealed, making it appear that the torn one has magically been restored.
For Lou Holtz, though, the trick was never about magic. It was about teaching players that outside criticism can break confidence, but strong belief inside a team can put everything back together again.