Bad Bunny’s Super Bowl LX halftime show hype grows with exclusive Apple Music trailer before the big game

Super Bowl halftime headliner Bad Bunny is gearing up to bring a wave of energy, culture, and rhythm to football’s biggest stage. The Puerto Rican superstar released a trailer Friday for his Apple Music Super Bowl LX Halftime Show, teasing fans with a vivid celebration of dance, music, and unity. Set to his hit song “BAILE INoLVIDABLE” - which means “Unforgettable Dance” - the clip shows Bad Bunny and dancers moving under the striking royal poinciana tree, a symbol of Puerto Rico’s vibrant heritage.

For Bad Bunny, the performance is deeply personal. “What I'm feeling goes beyond myself. It's for those who came before me and ran countless yards so I could come in and score a touchdown ... this is for my people, my culture, and our history,” he said when announced as the Super Bowl headliner in September 2025. The show promises to fuse high-energy choreography with a powerful homage to his roots, inviting viewers worldwide to celebrate music without boundaries.

First look: Bad Bunny’s Super Bowl halftime performance unveiled in new Apple Music teaser

The trailer is more than a teaser - it’s an invitation. Apple Music described it as welcoming “the entire world — no matter who you are or where you are from — to join Bad Bunny for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity, and cultural richness that only Bad Bunny can bring to the global stage.” Fans can expect a performance that bridges genres, languages, and cultures, reflecting his global impact and six 2026 Grammy Award nominations across major categories including Album of the Year and Best Global Musical Performance.


In the face of criticism from some who questioned a Spanish-language halftime show, NFL commissioner Roger Goodell defended the choice. “He's one of the leading and most popular entertainers in the world,” Goodell said, noting that every major artist faces scrutiny given the Super Bowl’s massive audience.

Super Bowl LX kicks off on Feb. 8 at Levi’s Stadium in Santa Clara, California. Ahead of the halftime spectacle, Charlie Puth, Brandi Carlile, and Coco Jones will perform the national anthem and other pre-game tributes, setting the stage for what promises to be an unforgettable celebration of music, dance, and culture led by Bad Bunny.

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