Hertz is aiming to increase sales of used cars in 2025 by throwing a Hail Mary with Tom Brady. The company is giving away a used 2023 Cadillac XT5 to one lucky winner, who will receive Tom Brady's John Hancock on the visor, as part of their strategy to recover from a challenging 2024. Hertz CEO Gil West plans to use celebrity endorsements like Brady's to boost sales, as the brand may lose $2.9 billion in 2024 due to a potential loss. Brady will be featured in ads and a Cadillac giveaway, highlighting the brand's new leadership team.
Hertz is aiming to increase sales of used cars in 2025 by throwing a Hail Mary with Tom Brady
Hertz, the world's leading car rental company, is joining forces with NFL icon Tom Brady again—this time to highlight its position as a significant used car player. The seven-time Super Bowl winner, sports commentator, and entrepreneur is adding another title to his resume: used car salesman.
Brady appears in a new advertising campaign for Hertz Car Sales, where he promotes the benefits of buying a used car through the business. As part of the offer, one lucky consumer will have the exclusive chance to drive off the lot in a 2023 Cadillac XT5, signed by Brady—making a car buy a collector's item.
"Tom Brady might be collecting jobs like he collected championship rings, but he's proving to be a genuine MVP in the used car game," said Jeff Adams, Executive Vice President of Hertz Car Sales. "He's showcasing our Hertz Car Sales vehicles with the same precision he showed on the field – and why premium vehicles like the Cadillac XT5 offer that perfect blend of luxury and reliability. When it comes to delivering value to customers, Brady's definitely a pro.”
Hertz Car Sales offers consumers the convenience of purchasing premium pre-owned vehicles online or at over 40 retail locations, selecting Hertz Certified vehicles at competitive upfront pricing, and having them delivered directly to their doorstep.
"Hertz Car Sales has come up with the perfect game plan – with their seamless certification process, wide selection of premium vehicles, and clear upfront pricing. Hertz is committed to delivering exceptional service to their customers. I'm excited to work alongside their team and help people find the right car for them," said Tom Brady.
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