“Honored and so proud”: Hailey Steinfeld revealed her participation in the Super Bowl, by collaborating with Novartis for the promotion of breast health

The Buffalo Bills, after a 13-win regular season, fifth-consecutive AFC East title, and two playoff wins, lost to the Kansas City Chiefs. Kansas City beat Buffalo 32-29 in the AFC Championship Game, where Buffalo took the lead multiple times, to advance to the Super Bowl against the Philadelphia Eagles.
Josh Allen's No. 1 fan and fiancée, Hailee Steinfeld, has been seen on TV during the Bills-Chiefs showdown as a commercial for her film, "Sinners," aired on Sunday night. Though Bills Mafia did not get the outcome they had hoped for against the Chiefs, Steinfeld herself made her own Super Bowl announcement on January 28.


The Kansas City Chiefs and Philadelphia Eagles are looking forward to an exciting Super Bowl LIX rematch, but this time the spotlight will not be on the field as it will be on Hailee Steinfeld, Josh Allen's fiancée of the Buffalo Bills, who revealed her participation in the Super Bowl through a beautiful collaboration with Novartis for the promotion of breast health in a strong Super Bowl commercial despite the media tradition.
This partnership brings a critical health issue to the forefront, reminding women everywhere of the importance of regular checkups and early detection in the fight against breast cancer. “It's such a massive event and I'd be lying if I said a Super Bowl commercial wasn't a bucket list experience for me,” Steinfeld told People. “So this is really huge, and I'm so honored and so proud to be a part of this and have this be my first Super Bowl commercial.”
Hailey Steinfeld is also proud to "help bring awareness to breast cancer and the importance of knowing your risk and prioritizing your breast health. [It] was something that was of the utmost importance to me personally and something I consider a great honor to be a part of.”

However, she remains unsure of where she'll be watching the Super Bowl now that the Bills are out. "It depends," she said. "I love a Super Bowl party," she added, especially one that has her favorite game day foods. "Nachos, for sure. I'm a big cookie gal, so as long as there's, like, Super Bowl-themed cookies at the party, that's a highlight for me.”
Also Read: “Stay in the moment and keep winning”: Bill Belichick provides a helpful advice to Andy Reid ahead of Super Bowl LIX
Hailey Steinfeld's message at the the Super Bowl highlights the importance of football and promoting breast cancer awareness, highlighting the Super Bowl's role in inspiring change and saving lives, as she uses her influence to inspire change.