NFL licenses Berklee professor’s Patriots anthem as “We all we got, we all we need” goes viral before Super Bowl LX

A brand-new Super Bowl anthem is giving Patriots Nation something to rally around, and it is not from a major label or a corporate campaign. A Massachusetts rapper who also teaches at Berklee College of Music. Roy Studmire, known on stage as IntlShow, created a Patriots hype track built around the team’s familiar motto: “We all we got, we all we need.”

The song quickly exploded online, going viral with fans across social media. Now, it is headed to a much bigger stage as the NFL has officially licensed the track, opening the door for it to be used in NFL Network content and Super Bowl week hype videos. For Studmire, his piece became an instant hit the moment he put it out into the world.

From a hometown idea to a league-approved Super Bowl hype track

Studmire said, "As soon as I did the song, and put it out, it went viral. It shot up all over the place. When I put it up, people started reposting and reposting and reposting." The idea, he explained, came from a friend who felt Boston needed a fresh anthem for the team’s new era. That push turned into a full track built from scratch, designed to match the Patriots’ current identity and energy.


He continued, "Literally, when I started creating, I heard this sound. It sounds like a warning sound, like we are coming after the title. Obviously, we are in the bounce era, and people bouncing on the field. I'm literally visualizing all of this as I'm creating it." The viral song includes references and in-game sound bites tied to Drake Maye, Stefon Diggs, Christian Gonzalez, and Kayshon Boutte.

Studmire released it just before the AFC Championship game between the Broncos and Patriots. After the win, the song reached the right ears inside the league. An NFL employee who discovered it happened to be a Boston Arts Academy alum, the same performing arts public school background that helped shape Studmire’s own creative path.

The rapper added, "They licensed the song for the NFL and NFL Network, which is exciting in itself for hype videos and reels. It's something where my son can see that his dad really grinded this out, and look, his song is on the NFL." For Patriots fans heading into the Super Bowl spotlight, the energy and vibe at the Super Bowl are about to go insane.


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