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“She sells her soul to the devil”: Tom Brady's ex-wife Gisele Bündchen accused of promoting satanic worship

Gisele Bündchen's Vogue cover in March 2023 sparked a social media frenzy, with users drawing comparisons to occult imagery and Baphomet depictions. The controversy, fueled by speculation and online conjecture, quickly spread across platforms like Twitter. Despite the backlash, Bündchen's career remained unaffected, highlighting the transient nature of viral outrage and its reflection of platform dynamics.
“She sells her soul to the devil”: Tom Brady's ex-wife Gisele Bündchen accused of promoting satanic worship
Gisele Bündchen's Vogue cover in March 2023 sparked a social media frenzy (Getty Images)
When Gisele Bündchen appeared on an Italian Vogue cover in March 2023, the photograph immediately ignited a storm of social media reaction — not for fashion praise, but for conspiracy chatter. What began as a striking editorial image quickly ballooned into accusations and viral comparisons that linked the pose to occult imagery, turning a routine magazine moment into a short-lived culture war.

How Gisele Bündchen's Vogue cover sparked conspiracy chatter

The image, shot by Brazilian photographer Rafael Pavarotti, showed Gisele Bündchen in a stylized, dramatic pose that some viewers compared to historical depictions of Baphomet. Online users pointed to hand gestures, wardrobe choices and color palettes as “evidence,” and within hours the post that circulated on Twitter and other platforms was filled with speculation.A handful of commentators even dove into etymology and symbolism — linking her name and the photograph to more sensational claims — which amplified the controversy beyond any editorial intent.

Why the backlash didn’t derail Gisele Bündchen's career

Two things stopped the story from sticking. First, there was no credible evidence tying Bündchen to anything beyond a fashion shoot; the claims were conjecture dressed up as proof. Second, the episode came amid intense public interest in her personal life following her high-profile split from Tom Brady, which primed audiences to read extra meaning into ordinary moments.
Bündchen remained publicly silent, a common choice for established figures facing internet storms — and continued to book campaigns and covers, demonstrating the resilience of a long-standing career.Looking back, the Vogue kerfuffle is a textbook example of how images travel differently in the social media age: editorial art can be reframed into controversy within hours. As a throwback, it’s a reminder that viral outrage often tells us more about the platform dynamics and cultural moment than about the subject herself.Also Read: “Tom is acting bitter”: Tom Brady’s reflections on work and parenting allegedly reopened rift with ex-wife Gisele BündchenIn Bündchen’s case, the controversy faded quickly, leaving her professional momentum intact and the photo as an odd footnote in an otherwise illustrious modeling legacy.
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