Like father, like son.
NFL legend Deion Sanders became the NFL Draft’s first fashion icon by wearing a monochrome tracksuit and glistening gold jewelry when the Atlanta Falcons picked him fifth overall in 1989. Years later, his son, Shedeur Sanders, wore a massive ‘Legendary’ chain reportedly worth over $100K to the 2025 NFL Draft.
Cleveland Browns rookie quarterback Shedeur Sanders is known for his extravagant jewelry collection, from the 2025 NFL Draft to his popular watch flex celebration [particularly flashing a custom-made Audemars Piguet Royal Oak 15500 diamond watch].
By late 2025, the former Colorado Buffaloes signal caller’s net worth was estimated at about $8 million, earned through major NIL deals in college and his rookie contract with Cleveland. Now, let’s look at his jewelry collection.
Shedeur Sanders massive diamond chains with personalized pendants
Designed by Tajia Diamonds, the “Legendary” chain is a massive, diamond-encrusted custom piece created in 48 hours. The chain reportedly costs $100K. The statement piece features 71.7 carats of VVS diamonds, with 43.5 carats in a custom Cuban link chain and a 28.2-carat diamond pendant spelling out “Legendary.” The large iced-out silver chain also features his personal brand, $$2.
Back in his Colorado Buffaloes days, Sanders wore a thin, square-blocked diamond chain with a comparatively small “Legendary” pendant. “Legendary” was written in a Microsoft Word art font.
Sanders later switched to a double-layered, thick diamond silver chain with a “2” pendant reportedly made by Saki Diamonds. “2” was his college football jersey number. Then came a thick Cuban link diamond chain with a heavily diamond-encrusted “$$” pendant. He once shared a photo on
Instagram with a silver Cuban link choker chain with no pendant.
Heisman Trophy recipient Shedeur Sanders owns a custom-made Audemars Piguet Royal Oak 15500 diamond watch
The customized stainless steel Audemars Piguet Royal Oak 15500 watch features 30 carats of VVS diamonds. It is made by Saki Mihalakos, owner of Saki Diamonds, a Jacksonville-based jewelry company. Without diamonds, it reportedly costs $27,800, and with diamonds, the price rises to $70K.
In one of his Instagram posts, where Sanders wears the pendant “2” diamond chain, he also shows off this watch. The signal caller bought this watch in 2022 when he played college football for Jackson State.
“That’s my watch on his wrist,” Saki Mihalakos said via Complex Sports in Sept. 2023. “It’s beautiful to see my piece on that stage, but it doesn’t happen like that as if you’re not good to that person. I’m grateful to be a part of that.
I’m grateful for the attention that it’s caught, and the beauty of it all is that it goes along with the vision I had for Saki Diamonds, to build not just a nationwide brand but a global brand.”
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