The Kansas City Chiefs may have claimed victory before but the Buffalo Bills are leading now and we’re not talking about football

TOI Sports Desk / TIMESOFINDIA.COM / Mar 28, 2025, 19:03 IST

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The Buffalo Bills team up with Hallmark to release Holiday Touchdown: A Bills Love Story, following the Kansas City Chiefs' holiday movie last year. Fans are excited about this NFL-Hollywood crossover, which reflects a growing trend of football teams embracing holiday romance films to expand their brand. The Bills’ movie introduces a festive twist to Hallmark’s classic formula.

The Kansas City Chiefs may have claimed victory before but the Buffalo Bills are leading now and we’re not talking about football

Credit: Matt Hoover/Hallmark Media

The Buffalo Bills are trading touchdowns for mistletoe this holiday season. Teaming up with Hallmark, the Bills are set to release Holiday Touchdown: A Bills Love Story—a festive rom-com that follows in the footsteps of the Kansas City Chiefs’ holiday movie last year. But while some fans are excited about this unexpected crossover, others are questioning whether NFL teams should really be getting into the Christmas movie business.

The Buffalo Bills' Hallmark movie brings another team into the festive football mix

The Buffalo Bills are getting their turn now with a new movie, “HOLIDAY TOUCHDOWN: A BILLS LOVE STORY”. It promises to bring a fresh spin to Hallmark’s classic holiday formula. While details about the plot and cast remain under wraps, the movie highlights a growing trend of NFL teams embracing the holiday rom-com market to expand their brand beyond football.

Trailer | Holiday Touchdown: A Chiefs Love Story

The Kansas City Chiefs were the first NFL team to venture into Hallmark’s holiday world, debuting Holiday Touchdown: A Chiefs Love Story in 2023. The movie followed a heartwarming romance set against the backdrop of Chiefs Kingdom, featuring Arrowhead Stadium and a storyline that blended football passion with holiday cheer. The Chiefs’ film was a hit among fans, especially with the team’s growing national spotlight due to Travis Kelce and Taylor Swift’s high-profile relationship.

With two teams now getting their own Christmas movies, could other franchises join the mix? The Chiefs set the bar high with their Hallmark debut, and now the Bills have a chance to leave their mark. While this is all in good holiday fun, it’s hard not to see the competitive angle—especially since the Chiefs and Bills already share a fierce rivalry on the field. Fans are already speculating whether other NFL teams might follow suit, turning Hallmark’s holiday season into a full-fledged football showdown.

The growing intersection of football, romance, and pop culture

The NFL has long been expanding its reach beyond the sport itself, from pop culture crossovers to off-field marketing strategies. The Hallmark movies are another example of this evolution, blending football fandom with the holiday romance genre. With the Bills now in the mix, it will be interesting to see if Hallmark’s NFL-inspired movies continue to grow—and whether this festive trend will spread to more teams in the future.
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TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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