Tom Brady and Snoop Dogg star in the first foundation teaser for Robert Kraft's Foundation to Combat Antisemitism. It is the New England Patriots owner and the FCAS's return to the national spotlight after its successful debut in 2024 in the "Silence" campaign, which saw the participation of civil rights icon Dr. Clarence B. Jones.
Tom Brady and Snoop Dogg teams up with Robert Kraft's Foundation to Combat Antisemitism
Tom Brady and Snoop Dogg star in a teaser for the Foundation to Combat
Antisemitism's second Super Bowl buy, which previews the nonprofit's return-to-the-game announcement. The group's Super Bowl 59 sneak peek features a low-fi, vertical video where football legend Brady deflects a question about Snoop Dogg. The rapper, in turn says, “Tom? I don’t feel like talking about him right now.”
The group’s statement says that “the unexpected yet powerful duo will be more than just faces of a campaign—with FCAS, they’re seeking to spark a movement that can’t be ignored.” Two 15-second VML ads are set to be released next week in anticipation of the February 9 sports event.
From its founding by Robert Kraft of the New England Patriots, the organization bought its first commercial for the Super Bowl in 2024. The 30-second public-service advertisement, “Silence,” starred Clarence B. Jones, a leading civil rights figure and a major drafter of Dr. Martin Luther King, Jr.'s "I Have a Dream" speech. The spot concluded with the tagline, “Stand up to Jewish hate, stand up to all hate.”
Kraft's FCAS, founded in 2019, aims to raise awareness and combat antisemitism, raising over $150 million from its initial $20 million investment. "Antisemitism is a growing threat against Jews on social media and in communities across the country," Krraft notes on the FCAS webiste.
He added, "I have committed tremendous resources toward this effort and am vowing to do more. I encourage others to join in these efforts. My hope is our campaign will continue to enhance the national conversation about the need to speak out against hatred of all types, and particularly to stand up to Jewish hate.”
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"The Brady Trophy": Bill Belichick has sparked controversy by suggesting that the Lombardi Trophy should be renamed after Tom Brady The new advertisement will be rolling out after an Anti-Defamation League poll shows a considerable spike in U.S. threats against Jews as a result of the 2023 Hamas bombing of Israel and the Gaza battle. The two high-profile sporting and entertainment figures have become a part of national discourse, yet neither is poised to talk about the other within a 10-second commercial spot.
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