Adv: You must be living under a rock if you haven't heard the viral song Suede Gully

No matter what kind of a hip-hop fan you are, the internet is always there to surprise you with a new song that becomes your jam for the next couple of years. And yet again, it has done the same. A new hip-hop street culture video called Suede Gully has taken creativity to the next level and has already become a rage within hours of going live. This jaw-dropping music video is an epic street collaboration featuring 8 rappers, 7 street artists, and 36 dancers! Spellbound already? Wait till you watch it.




We can see you grooving to this explosive, energetic and visually stunning song already and that’s what it has done to most people. The video has garnered a sweeping 2M views on Facebook and close to 3M in total on YouTube. Even celebs can’t stop gushing over the edgy mayhem of beats, and the chaos of colours and culture that this video spills. No sooner was this video out, than it was shared by many celebs on their social media handles:









The world surely can’t get over the way this music video has beautifully portrayed the breakaway underground street culture of India. You’ll find glimpses of a graffiti-covered local train in Mumbai, a sprayed staircase in Shillong, as well as 'street shots' from Madurai and Delhi.

The peppy anthem has been sung in four different languages – Hindi, Punjabi, Khasi, and Tamil by Divine, Prabh Deep, Khasi Bloodz, and Madurai Soulhour respectively. Mukti Mohan along with Unity One, Beast Mode Crew, Black Ice Crew and Unity Crew has shown some bouncy dance moves. The streets of the various cities have been brought alive with graffiti by artists like Shilo Shiv Suleman, Anpu, Zake, The Indian Artist and Baadal Nanjudaswamy. Now that’s what it takes to come up with the largest-ever street collaboration!

Picture Courtesy: Suede Gully


And oh, does the name Suede Gully ring a bell? Yes, Puma’s suede shoes! The brand has partnered with all of these artists to create the Suede Gully video. The aim is to promote its iconic Suede shoes that turn 50 in 2018. It would be safe to say that this noteworthy collaboration is certainly nothing like what we’ve ever seen or heard before. It is internet’s new favourite jam and will not fade away without making a mark in the hip-hop genre.