Airtel brings Adobe Express Premium free to every customer: Here’s how to avail the offer

Airtel has announced a partnership with Adobe, giving its 360 million customers across India free access to Adobe Express Premium, the AI-powered design and content creation tool. The subscription, valued at around Rs 4,000 annually, will be available at no cost for one year to all Airtel mobile, Wi-Fi, and DTH customers via the Airtel Thanks App, with no credit card required.The collaboration aims to democratize access to professional-grade creative tools, enabling users to design social media assets, marketing materials, short videos, and more — regardless of prior design experience. “This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate,” said Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel. “With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian.”Subscribers will gain access to:“We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content – whether boosting their careers, growing their businesses or promoting their passions," said ,David Wadhwani, president, Digital Media at Adobe.